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Why SEO is still worth in 2021

It is a question that most of the digital marketing companies and SEO companies which provide SEO service in Sri Lanka face during their marketing companies. But during the past few years, these questions made more sense with the Google algorithm updates. However, by now old SEO techniques that are used to give results don’t work anymore.

SEO service in Sri Lanka has considerably advance and it is not enough only to have good content. So without a second thought invest for your SEO service in Sri Lanka since it is still a good investment. It is one of the best strategies in digital marketing which would give long term results if you get the right techniques. So let’s dive in to find out how to optimize your page in 2020.

Importance of SEO

Google has become more complex and smart with its algorithm updates which get rid of contents that are poor in quality and takes the number one place in the search engine results page. It is a good opportunity for quality content, videos, and images. Some of the SEO practices that worked earlier don’t work anymore such as,

  • Stuffing keywords
  • Copying contents from other websites
  • Stuffing the title with keywords to increase rankings
  • Including more links to rank higher
  • Building more unreliable sites

So, with the updates in Google’s algorithms old SEO tactics such as mentioned above which were used to boost the rankings of websites to the top don’t work any longer. They do not help you get any rankings and also they might get you penalized, which would eventually take your chance of ranking. The only thing you need to know is that SEO service in Sri Lanka is important and it worth every single penny you spend on it. But you need to know the right way to do SEO if you want to get great results. Now let’s move on to find out how to get an SEO service in Sri Lanka to get ranked on Google.

How to conduct SEO

Simply you need to recognize how Google operates as it would help you to get the maximum use of the knowledge and make it work. There are a few things that you need to take care of in order to satisfy the expectation of Google. Some of these ranking pillars are high-quality content, good user experience, and website authority. So the two types of SEO that you need to conduct are,

  • On-page optimization
  • Off-page optimization

On-page optimization

On-page optimization is performed on the website since you will have complete control over the practice and in the final result. It comes under two sections as,

  • Technical SEO – it consists of certain improvements that affect the performance and user experience in a website such as, a good loading speed, a mobile-friendly website, and sitemaps.
  • The content Optimization – It begins with keyword search to pick topics which you can use in your content. Tools like keyword planner and Ahrefs can be used for this process and once you are done finding the target topic you can optimize it.

Off-page optimization 

Off-page optimization is done away from the website so there is no control over it. It is usually considered as link building. It increases the authority of your website. Due to a high authority, other sites would refer to your page while indicating Google that the contents on your page are of great quality. So the best thing you can do is to have quality content and get links from various other websites.

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